The monsoon sale season or end of season as sale as some like to say is about to start. You can see flashy sign boards such as for monsoon offers online giving away 80% off, 60% off, 30% flat discount and BOGO offers all places offline like showrooms, clothing stores, supermarkets, etc. Such offers are most prevalent in online shopping. However, before indulging yourself in this discount bonanza and spend hours scrolling through things online. Here are a few tips we’d like to let you know. Thank us later for helping you save big bucks this monsoon sale.
Keep this psychological bias in check: Beware of this psychological trick. The prices that you see slashed are not the actual maximum retail price all the time. What the retailers and shop owners do is that they list the product with a price that is highly inflated. They do this to create a bigger difference between the shown mrp to the discounted price. Shoppers mostly fall victim to the greed in them thinking they would never get the said product at such an amount and most of the time end up buying things they don’t even need. This phenomenon is called price anchoring. They anchor the price way to high in the heads of the customers and then slash to give a dramatica effect.
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